TV Two, Paltform Smart TV with Ecosystem

We aim to establish a direct relationship between consumers, content providers and advertisers. The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. In section A.1, we validate our claim that TV networks are organized as oligopolies. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead visit more information https://tv-two.com/TV_Whitepaper.pdf by building transparency right into the core of the model.

TV-TWO is divided into two layers. The first layer, which is entered after starting the application, consists of the broadcast signal with all standard TV functionalities. The second layer, reached via pressing Enter on the remote control, displays the personalized video stream.

For the first launch of the application, an onboarding is displayed to explain the basic functionality. After that, starting the application directly leads the user to the first layer — the current channel displayed in the TV window. While the viewing experience is unchanged, Hbb banner ads that are sold by TV networks are hidden for the user. Occasionally, a reminder on how to enter the TV-TWO video stream is displayed. The user has the following navigation options inside the first layer of the application:

Guide displays the program guide, the return to the application is performed once the guide is closed
Channel List displays the channel list, the return to the application is performed once the channel list is closed
Channel Up/Down allows to tune up and down, while showing the TV window with channel information
0–9 allow to jump to a distinct channel number directly
Right on the D-pad minimizes messages from TV-TWO
Return/Exit closes the application
Enter allows to switch between the broadcast TV layer and the video stream layer

Accordingly, pushing Enter brings the user to the second layer that is inserted in front of the broadcast signal. The layer shows a video stream that is automatically tailored to the user. On the first use, navigating the video stream is explained. On the fourth use, a survey on genre preferences is conducted by pushing left or right on the remote. Similarly, at different points during the video stream, short questions are posed to the user for additional TTV (e.g., asking the user for an age bracket). If none of these special situations occur, a suitable video link is requested and played. Once a video is completed or skipped, the progress is documented in the TV-TWO ledger system. The process is automated through a supervised learning algorithm. Occasionally, a reminder to check back on the broadcast signal is shown. In the video layer, the controls are as follows:

Enter allows to switch between the broadcast TV layer and the video stream layer. In the video’s navigation bar it allows to select elements
Channel Up/Down allows to switch to the next, respectively the previous, video in the stream
Up/Down on the D-pad activates and closes, the navigation bar with controls for the current video and information on the video length as well as play position
Left/Right on the D-pad allows to move in the navigation bar of the current video to play, pause, stop, fast forward, rewind or skip. TV-TWO messages can be minimized and short, surveys can be completed
Play/Pause/Stop/Fast Forward/Rewind control the video without the navigation bar

What is TV-TWO?

Platform
An application for Smart TVs used as the new gateway to linear broadcast combined with a personalized video stream as an additional channel.

Blockchain
The technology to orchestrate the new television ecosystem, with direct interactions between users, advertisers and content producers.

Token

A custom Ethereum-based token called TTV, the Token for Television, will fuel the ecosystem while ensuring security and fairness.

How does it work?

Step 1: Install the TV-TWO app one your Smart Tv.

Step 2: Sync the wallet from your TV to your other devices.

Step 3: Watch Broadcast and your personalized Video Stream.

Step 4: Check the tokens that you have collected.

Step 5: Trade your tokens for ether,Bitcoin or Fiat.

How does it scale?

In order to overcome the currently limited scalability as well as increasing latency and transaction fees of Ethereum, we are employing off-chain signature patterns. State channels are used to facilitate interactions between market participants.

Token Distribution